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Draft Council Paper on CILIP and the Use of Web 2.0 - Comments/suggestions welcome

At yesterday's Council Meeting, this paper was discussed in Open Session and Council resolved to make it available on the Blog so that it could be read and commented upon as widely as possible. Here it is!

The Use of Web 2.0

Web 2.0 is a perceived second generation of the World Wide Web, where “The Web will be understood not as screenfuls of text and graphics but as a transport mechanism, the ether through which interactivity happens” [1]. It is characterised by collaboration, interoperability, “mashups”, perpertual prototyping, online communities and social networking sites. 

There has been considerable debate within the governance structures of CILIP as to the extent to which CILIP as an organisation should be involving itself in such technological change. There has been concern about demands on scarce staff resources and  a loss of editorial control. 

In fact, CILIP has been engaged in Social Networking for many years. It had an email discussion list from its very beginning, and its Communities of Practice site has been running since 2006 and has just undergone a complete overhaul. The 2009 CILIP Umbrella conference was designed to be blog- and twitter- friendly, and CILIP Council's Open Session (29 April 2009) on the possibilities of web 2.0 was a tremendous success: UKOLN’s Brian Kelly and Update’s technology columnist Phil Bradley demonstrated the advantages of the approach, while the proceedings were blogged and tweeted to the world: by 5:00pm we had 150 people twittering, and 1179 tweets posted.  We even 'trended' into the top 10, reaching the No.2 position (ahead of Wolverine and Swine 'flu) at one point.  

As a result of an analysis of the Twitter conversations (see next Blog post), the Communications Task and Finish Group has come to the following conclusions on the CILIP Use of Web 2.0:

  • It is important to take our message to (and glean our intelligence from) the channels that are actually being used, rather than expecting all members and stakeholders to bother to come to the services we provide.
  • CILIP therefore needs to gain some basic practical knowledge of a minimum set of technologies which are currently used for such communication, including: blogs, communities, RSS, email discussion lists, wiki, Twitter, Facebook, LinkedIn, CoverItLive (for conferences), Netvibes and Pipes. 
  • some channels will turn out not to work well for us: it is nevertheless important to be seen to try things out, and improve them in the light of experience and feedback - and if we can document why things fail, this information itself would be a service for members.
  • even channels which have been initially successful may go out of fashion: it will be best to be able to move on to the new things which will inevitably arise. We need to decide how to to "decommission" any CILIP presence, if it is no longer being maintained.
  • so we should not be reluctant to try out services and channels which we know are not absolutely perfect – this is now a world of perpetual prototypes
  • The current “hot topic” is Twitter, and we recommend publicising a set of CILIP hashtags to encourage and enable its constructive use.
  • The single most effective use of the current technology would be to set up a channel-aggregating dashboard. We recommend rolling this out immediately to all members of CILIP Staff and Governance structure, to provide real-time intelligence on what is being said about CILIP and about Library and Information Services. In the slightly longer term, as a service to our members, we should provide access either to a readymade dashboard, or the tools for them to customise their own.
  • In many of the above cases, the effort involved in set-up is little more than the effort involved in deciding to try it. The nature of the technology means that users are tolerant to minor imperfections and are comfortable with services which develop on-the-fly. The approach does not require the re-skilling of senior staff: given a green light, much could be achieved by enthusiasts among the membership or indeed among the relatively junior members of the staff

 As the premier UK body for Information Professionals, CILIP is well-placed to exploit the opportunities Web 2.0 offers. Already, CILIP in Scotland has already been an “early adopter” of many of these technologies.



[1] DiNucci, Darcy (1999). "Fragmented Future". Print 53 (4): 32. 

Comments

Phil Bradley said:

This is a really positive and forward looking set of statements which should not only put CILIP onto a good footing for future development and use of Web 2.0 technologies, but should also help professional colleagues push the case for the use of these within their own organisations.

I'm very keen to see how these statements will develop in practical terms, and so I'd like to see somewhere where all of these things can be documented in the longer term, perhaps in a blog designed for that exact purpose perhaps.

# July 15, 2009 10:11 AM

Bruce Royan said:

Thanks for this, Phil. I like the idea of documenting these things in the longer term. Not sure about creating a separate blog though: will enough people be motivated to read it? What do others think?

# July 15, 2009 10:30 AM

Juanita Foster-Jones said:

Really pleased to see that CILIP are taking on board comments from members and critical friends. Some initial thoughts

1.Please keep hashtags short - otherwise you'll have the umbrella #fail scenario

2. For open meetings can you try and stream them, or put papers/presentations online in advance so that those virtual attendees can participate rather than lurk

Look forward to seeing how this progresses

# July 15, 2009 12:00 PM

Phil Bradley said:

Well, if it's a blog it'll have an RSS feed attached. People can then simply subscribe to it and 'forget' about it until there's a new post. Not that I'm particularly wedded to the idea of a blog - a wiki might work as well, but may require more upkeep. Irrespective, if CILIP is going to try things and report back to people on what works for them and what doesn't, it seems to make sense to collate all the data in one place.

# July 15, 2009 12:17 PM

Daniel Park said:

Interesting that CILIP says that "it" needs "to gain some basic practical knowledge of a minimum set of technologies which are currently used for such communication, including: blogs, communities" etc.

If memory serves we're always being told (and rightly so) that CILIP means the membership itself, not just a small group of employed personnel at Ridgmount St.

It is absolutely correct that CILIP employees exploit the new technology, but I fear that we may end up in that old 80/20 management adage - that 80% of CILIP's new effort will only help those 20% of people who have a handle on these new communication technologies. Until the membership as a whole receives the time and the training and experience of exploiting these tools, I remain concerned that the effectiveness of this paper will remain marginal to the vast majority of who CILIP really are, the membership.

# July 16, 2009 8:41 AM

Andrew Sandeman said:

Can I assume that Cilip has seen the recent publicity about young people leaving twitter in droves ?

# July 16, 2009 9:08 AM

chrisinwales said:

CILIP will be using the Web 2.0 technologies in addition to the more traditional means of communication so no one should be disenfranchised. And, hopefully, the fact that the professional body is taking them seriously and using them should encourage other members to explore and train in Web 2.0. They are not just personal communication / community tools, they are professional tools that many libraries are exploiting successfully already.

By embracing the new, CILIP is trying to demonstrate good practice and support its members in a variety of ways (old and new) so that each can select the best current awareness tool for his or her own needs. By NOT embracing them CILIP would be disenfranchising those members who prefer to receive updates by Web 2.0.

# July 16, 2009 9:11 AM

chrisinwales said:

Andrew - a URL link to the article you are referencing would be helpful. Then I'm happy to comment.

# July 16, 2009 9:19 AM

Sarah Gentleman said:

I think the most important thing is to find out if your community are using these social media if you are going to invest your time building your profile on them. From my experience there are a lot of library and information professionals using Twitter, so I'd recommend it. We've found it very useful for connecting with people we've not reached before and for finding out about interesting things happening in the research information world. See Twellow directory of librarians www.twellow.com/search.php and Just Tweet It justtweetit.com/.../librarians. And a shameless plug - you can always follow us on Twitter!: research_inform

# July 16, 2009 10:13 AM

Daniel Park said:

I'm sorry Chris but I feel confident enough to disagree with some of your views, as you do with mine. I would argue that there are some libraries which are exploiting Web 2.0 technology but many more which are not. Besides not all CILIP members work in libraries - what about people who work in the voluntary/community sector or those in workplaces?

I am glad that CILIP, as an institution, is preparing to use these new technologies - I am not a luddite. If I were I wouldn't be posting this! But merely "hoping" that the membership will be able to use web 2.0 because CILIP staff are taking a lead is simply not good enough. The membership should be offered some form of cheap or subsidised training on the main aspects of this technology sooner rather than later.

# July 16, 2009 10:13 AM

chrisinwales said:

Hi Daniel... No - I think we are in agreement! I was making the point that Web 2.0 would be there for those who could use it, and the 'old' ways would still be there for those members (librarians or not!) who could or would not. It is a choice. But we have a long way to go - there was a tweet yesterday that two-thirds of people in the room did not know what Twitter was!

I haven't checked now, but I'm sure I have seen a CILIP course on Web 2.0 later this year, and the UKeiG SIG regularly run Web 2.0 courses.

I hope we are encouraging not just hoping!

# July 16, 2009 10:34 AM

Nicola McNee said:

As a humble CILIP member (you know the sort who's Update and Gazette remains in their plastic packets for months and then get thrown in the bin) can I just say that I have had more meaningful engagement with CILIP through social networking sites in the last 2 months than in the last 20 years!

Thank you for coming to find me on the likes of twitter, which I use to share good practice with other school librarians,and fits my hectic lifestyle.

I applaud this draft document.  Setting up a channel aggregating dashboard for Councillors is a good idea and vital to future progress. Using netvibes to bring information to me with subscriptions to blogs and

networking sites has revolutionised the way I keep up to date on what is happening in the profession.

# July 16, 2009 11:22 AM

Matthew Mezey said:

I wrote this response to Phil Bradley's post on his blog about this CILIP Web 2.0 paper (though his blog said 'We're sorry, we cannot accept this data' - probably due to my comment's length?).

So I'm posting it here...

Which I was going to do as well anyway...

It strongly echoes a point Sarah Gentleman has made above!

* * *

Hi Phil,

As you say, the first point that the CILIP Council team make is that "It is important to take our message to (and glean our intelligence from) the channels that are actually being used, rather than expecting all members and stakeholders to bother to come to the services we provide."

One additional piece of the puzzle that I think might be useful here is for someone to provide a simple listing of all the online places where CILIP members are active – along with some basic usage stats, eg a graph that shows the relative popularity of each of these channels (posts per month?).

You already know where most of these CILIP-related places are, I probably know too, but the average CILIP member might well struggle to list that many URLs...

Even better to show posting volume over a few months, so we can see which channels are growing, and which are so far into 'tumbleweed syndrome' that they might require termination (if CILIP-owned).

[Is there somewhere we could put a public doc with such info? Or - far better - a way to automatically plot the number posts in various channels over time?).

I was - of course - quite glad to see that CILIP's Council is keen to set up a channel aggregator page - for CILIP staff and members.

I think it's the quickest way to bring alive all these CILIP-related Web 2.0 discussions for us all, and it encourages people to respond to them – making more permeable the barrier that many members seem to perceive exists between Ridgmount Street and them.

(Though we still face the issue that CILIP staff tend to want to respond in private – which means that only one person ever gets to learn that CILIP has been responsive and helpful - or has already done something good on a topic. I think we're missing a trick by not letting everyone see such responses...).

I've been working on exactly this since March, when I first suggested producing a Netvibes web-monitoring dashboard to my colleagues at CILIP. When it has been through the required system of checks and balances I hope it might fulfil the vision that Council now have for it. (It's a significant part of the way there already).

The more I think about it, the more I realise that I ***really*** like their idea that CILIP could provide the tools for members to produce their own Netvibes dashboards.

This would enable CILIP members to develop a useful cutting-edge tool that could be shared beyond the library/LRC or other dept where they work.

CILIP members can use their expertise in crafting the right web searches to produce targeted RSS feeds, that make Netvibes really work properly and became invaluable to an organisation.

So we get to show off some of our best information-seeking skills and provide something useful for our organisations.

Go for it! :-)

As with most digital developments, of course, if we don't jump on it pretty promptly, then other non-LIS departments will take control of the dashboards, and gain any resulting kudos...

Not least as Netvibes is free and easy to use - so anyone eager can just pitch up and put it to work, if an LIS pro doesn't get in there first.

Anyway, I think we should gather these Netvibes-related tools, search best practices etc asap - and get our members some recognition, stem the marginalisation that is often faced these days.

Here's what Council said: "The single most effective use of the current technology would be to set up a channel-aggregating dashboard. We recommend rolling this out immediately to all members of CILIP Staff and Governance structure, to provide real-time intelligence on what is being said about CILIP and about Library and Information Services. In the slightly longer term, as a service to our members, we should provide access either to a readymade dashboard, or the tools for them to customise their own."

Thanks, Phil, for your gentle encouragement of CILIP - plus the odd bit of more energetic prodding - in a more open and responsive Web 2.0 direction.

Cheers,

Matthew Mezey

(News Editor, Library and Information Update magazine)

# July 16, 2009 12:23 PM

Stella Dextre Clarke said:

Excellent to see CILIP members taking the plunge(s). Don't be discouraged by those (like me) who forever lurk. You probably have a lot more followers than you can see.

# July 16, 2009 12:24 PM

Graeme Forbes said:

Encouraging, and nice to see the acknowledgment that CILIP Scotland has already embraced Web.2. I hope big sister can learn from your Scottish sibling. ;-)

# July 21, 2009 9:00 AM