Draft Council Paper on CILIP and the Use of Web 2.0 - Comments/suggestions welcome
At yesterday's Council Meeting, this paper was discussed in Open Session and Council resolved to make it available on the Blog so that it could be read and commented upon as widely as possible. Here it is!
The Use of Web 2.0
Web 2.0 is a perceived second generation of the World Wide Web, where “The Web will be understood not as screenfuls of text and graphics but as a transport mechanism, the ether through which interactivity happens” . It is characterised by collaboration, interoperability, “mashups”, perpertual prototyping, online communities and social networking sites.
There has been considerable debate within the governance structures of CILIP as to the extent to which CILIP as an organisation should be involving itself in such technological change. There has been concern about demands on scarce staff resources and a loss of editorial control.
In fact, CILIP has been engaged in Social Networking for many years. It had an email discussion list from its very beginning, and its Communities of Practice site has been running since 2006 and has just undergone a complete overhaul. The 2009 CILIP Umbrella conference was designed to be blog- and twitter- friendly, and CILIP Council's Open Session (29 April 2009) on the possibilities of web 2.0 was a tremendous success: UKOLN’s Brian Kelly and Update’s technology columnist Phil Bradley demonstrated the advantages of the approach, while the proceedings were blogged and tweeted to the world: by 5:00pm we had 150 people twittering, and 1179 tweets posted. We even 'trended' into the top 10, reaching the No.2 position (ahead of Wolverine and Swine 'flu) at one point.
As a result of an analysis of the Twitter conversations (see next Blog post), the Communications Task and Finish Group has come to the following conclusions on the CILIP Use of Web 2.0:
- It is important to take our message to (and glean our intelligence from) the channels that are actually being used, rather than expecting all members and stakeholders to bother to come to the services we provide.
- CILIP therefore needs to gain some basic practical knowledge of a minimum set of technologies which are currently used for such communication, including: blogs, communities, RSS, email discussion lists, wiki, Twitter, Facebook, LinkedIn, CoverItLive (for conferences), Netvibes and Pipes.
- some channels will turn out not to work well for us: it is nevertheless important to be seen to try things out, and improve them in the light of experience and feedback - and if we can document why things fail, this information itself would be a service for members.
- even channels which have been initially successful may go out of fashion: it will be best to be able to move on to the new things which will inevitably arise. We need to decide how to to "decommission" any CILIP presence, if it is no longer being maintained.
- so we should not be reluctant to try out services and channels which we know are not absolutely perfect – this is now a world of perpetual prototypes
- The current “hot topic” is Twitter, and we recommend publicising a set of CILIP hashtags to encourage and enable its constructive use.
- The single most effective use of the current technology would be to set up a channel-aggregating dashboard. We recommend rolling this out immediately to all members of CILIP Staff and Governance structure, to provide real-time intelligence on what is being said about CILIP and about Library and Information Services. In the slightly longer term, as a service to our members, we should provide access either to a readymade dashboard, or the tools for them to customise their own.
- In many of the above cases, the effort involved in set-up is little more than the effort involved in deciding to try it. The nature of the technology means that users are tolerant to minor imperfections and are comfortable with services which develop on-the-fly. The approach does not require the re-skilling of senior staff: given a green light, much could be achieved by enthusiasts among the membership or indeed among the relatively junior members of the staff
As the premier UK body for Information Professionals, CILIP is well-placed to exploit the opportunities Web 2.0 offers. Already, CILIP in Scotland has already been an “early adopter” of many of these technologies.